To share the benefits of their athletic line of wearable, Forme brought Progage in as the architect for a star-studded campaign. Working with multiple NFL players, Progage designed and produced a video production campaign to show the tangible benefits of wearing Forme. Progage structured the engagement to capture the live, authentic reactions of New York Giants football players, and the results were packaged into three short videos that are fast paced and show the benefits of Forme off to the world. The videos were shared across the social media channels of the athletes to build excitement and anticipation, and Forme was able to leverage the video assets in their own marketing.
Progage came to life in early 2021, when NFL football player Kaden Smith and entrepreneur Kyle Fenner came together to create a sports marketing agency focused on helping brands win via creative storytelling and social media marketing.