The new year brings fresh opportunities for your team and brand to stand out. As everyone fights for an increasingly shrinking consumer attention span, the team at Progage has compiled several top strategies to pursue. Make sure you let us know which strategy you believe will be the most effective for a chance to earn a company feature!
User Generated Content
If you’re tired of #ad filling your social media feeds, you aren’t alone. The “creator economy” has reached a saturation point in 2022 thanks to cookie cutter scripting and poor execution. The solution: a dedication to authentic user-generated content! The concept of using talent and athletes to represent an organization isn’t broken, the strategy is. Instead of sending your talent a script with numerous hashtags to fill up the screen, focus on main ideas. By distilling your message into talking points, you allow the athlete to use their own creativity to execute the deal. Take Samuell Williamson’s partnership with Grubhub for example. Sam’s video is engaging, creative, and pulls the viewer in until the very end. Just like that, both Grubhub and Starship Robots have new audience members!
Related to user generated content (UGC) is the coveted trait of authenticity. In 2023, brands should focus on connecting with creators and athletes who genuinely enjoy their product. Brand names are fantastic, but if it’s obvious they are a paid spokesperson, the engagement will suffer. Instead, brands should take the time to connect with their talent on a personal level, scripting content around what each athlete authentically enjoys. Remember, it’s easy to talk about things that you love. We are willing to go the extra mile and make sure people know what we enjoy.
Educating Your Audience
We are more curious than ever before. With unlimited resources at our fingertips, the answer to millions of questions are just a few clicks away. Because of this, your organization should position yourselves as the thought leader in your specific field! SEO continues to be the name of the game when it comes to widening your audience and bringing more traffic to your website. With that in mind, creating short, educational content that answers common questions is a great way to take the next marketing step in 2023.
Organizations will need to get much more intentional and strategic in 2023 with their marketing efforts thanks to a phase-out of third party cookies. As privacy becomes one of the top concerns for consumers everywhere, brands will need to find new ways of getting to know their customers. One tactic is conversational marketing. By incorporating AI-based or representative chat into your website and text marketing, businesses will be able to take the next step in helping their consumers feel heard.
For more strategic advice and game planning, be sure to follow our team on LinkedIn and join hundreds of other professionals in the new year by subscribing to our free newsletter.
Progage came to life in early 2021, when NFL football player Kaden Smith and entrepreneur Kyle Fenner came together to create a sports marketing agency focused on helping brands win via creative storytelling and social media marketing.