The NCAA has unanimously approved several changes to #NIL and the greater landscape.
Amongst the changes:
1) Universities are now able to work with donors and collectives to request funds
2) Athletes are able to be aided through university resources (photos, meeting rooms, graphics, etc)
3) Schools are able to aid and promote opportunities to their student athletes.
At first blush, we have two main takeaways:
Firstly, the highest bidder will now have an insane advantage, but will need to be extremely strategic in how they optimize their strategies.
Secondly, smaller schools with fewer resources and donor dollars will have to be more creative than ever. This isn't necessarily a bad thing considering the most creative schools will win.
All of this is superseded by state law, and it will be up to those specific legislatures to catch up. Still, dominos continue to fall in the evolution of the NIL landscape.
You can read the full NCAA press release here.
Progage came to life in early 2021, when NFL football player Kaden Smith and entrepreneur Kyle Fenner came together to create a sports marketing agency focused on helping brands win via creative storytelling and social media marketing.