Our Thoughts on Marketing, Sports, and Content.

Baseball's treasure trove of superstars, media deals, and number of games provide companies with ample opportunities to gain much needed traction in their marketing strategy. Find out why baseball should be your marketing slugger in 2023.

Brand videos are unequivocally one of the most genuine ways to promote your brand to a new audience and win a new level of trust with customers. In today's article, we walk through five reasons to immediately invest in a brand video and the reasoning why it helps build a fresh wave of trust with customers, both new and old.

We're naturally moved to smile by a great feel good story, to lose ourselves in the narrative and be amazed at the end result. Those emotions and values are positively critical to align your brand and story with. In this article, we walk through Stetson Bennett's movie-like story from walk-on to National Champion at Georgia and discuss how your team can begin to incorporate similar stories into your own strategy.

2023 brings a new challenge and a new opportunity to take the next step in your team's marketing. With so many strategies to choose from, it can be hard to prioritize which directions will have the most impact. Our team sat down to compile some of the top strategies for your marketing team in the new year!

For decades, the sports sponsorship model was built on having a big name athlete endorse a product in exchange for cash. In today’s marketing landscape, athletes are prioritizing equity (ownership) in exchange for or in addition to cash. This shift represents a new wave in athlete marketing, one that requires creativity and innovation on behalf of athletes and business owners. Pictured above are Lionel Messi and Razmig Hovaghimian, co-founders of Play Time, a freshly minted VC firm in San Francisco.

Struggling to recharge as you push to end 2022 on a high note? What about the concern about balancing your work/life schedule while increasing productivity in the new year? Studies tell us that constantly pushing to find that new gear is actually detrimental to your productivity and overall well-being. We explored the 85% rule and why it could be a game changer for you and your team in 2023!

Everyone wants to be a sports agent, but many don't realize the effort, hours, and dedication it takes. Not only is it a competitive profession, it's also one that carries lifechanging responsibility. We've identified several critical pitfalls that agents should avoid in the new year.

TikTok is looking to compete with Amazon and Walmart this holiday season by launching TikTok Shop, an in-app experience that allows viewers to purchase items directly from the platform. Learn what TikTok can accomplish with their new feature and how it affects brands, influencers, and athletes alike.