During his second year in the NFL, Kaden Smith realized that there was a massive opportunity in the sports marketing industry. Top professional athletes make millions of dollars on their endorsement deals, yet over 90% of players never make substantial money off the field during their career. Given the rise in influencer marketing and social media, brands no longer need to utilize only the top echelon of pro athletes. All athletes that have engaged fans carry influence and the ability to drive value for partners.
With that in mind, Kaden and the other co-founders launched Progage with the mission of helping companies grow via affordable, creative, and high-value athlete marketing. Given our roots in the NFL and our existing partnerships with the world's leading talent management agencies, Progage's network of athletes ensures that we will find you the athlete that is the perfect fit for your brand marketing campaign, and our creative minds will ensure that you activate them in the best way possible.
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Progage came to life in early 2021, when NFL football player Kaden Smith and entrepreneur Kyle Fenner came together to create a sports marketing agency focused on helping brands win via creative storytelling and social media marketing.