A Team of Storytellers

Our focus is on helping your business grow through creative marketing campaigns with the world's original influencers: athletes. Our clients trust us because we are young, creative, and well-connected so we can drive huge value.

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About Us

Progage co-founders Kyle Fenner and Kaden Smith have been friends since middle school, where they were most often found outside playing basketball or throwing the football. Their passion for sports and business led Kaden to Stanford, where he studied Political Science while playing football, and Kyle to Texas A&M to study Management Information Systems and Business. Their combination of problem-solving skills, knowledge of the sports industry, and marketing focus led to the successful launch of Progage in February of 2021.

Since February of 2021, Progage has been focused on creating innovative partnerships between athletes and brands. The team has worked with mental health startups like Real, CPG staples like Laird Superfood and Body Armor, and retail brands like The Bountiful Company, while connecting them with Pro Bowl NFL players, gold medal-winning olympians, globally-known professional wakeboarders, and hundreds more.
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Roots in Sports

During his second year in the NFL, Kaden Smith realized that there was a massive opportunity in the sports marketing industry. Top professional athletes make millions of dollars on their endorsement deals, yet over 90% of players never make substantial money off the field during their career. Given the rise in influencer marketing and social media, brands no longer need to utilize only the top echelon of pro athletes. All athletes that have engaged fans carry influence and the ability to drive value for partners.

With that in mind, Kaden and the other co-founders launched Progage with the mission of helping companies grow via affordable, creative, and high-value athlete marketing. Given our roots in the NFL and our existing partnerships with the world's leading talent management agencies, Progage's network of athletes ensures that we will find you the athlete that is the perfect fit for your brand marketing campaign, and our creative minds will ensure that you activate them in the best way possible.

Want to get in touch and learn more about how we've helped brands grow? Click the button below to fill out a contact form and we'll be in touch within a business day.

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Progage co-founders playing basketball.

Progage came to life in early 2021, when NFL football player Kaden Smith and entrepreneur Kyle Fenner came together to create a sports marketing agency focused on helping brands win via creative storytelling and social media marketing.